Happy Easter! Hopefully you had a great time with family and friends during the long weekend. Welcome to the second quarter of the year! It's time to make it better than the first one in every possible way. I assume by now you have set your new goals for the next three months and if you haven't, you should focus on it ASAP. In April we will discuss important business aspects that have a direct impact on growth. I feel high value is an essential offering that every entrepreneur should how to increase with time. That's what today's post is about.
1. Find out what your ideal client finds valuable.
To be able to add value to your products and services you need to know your ideal customer very well. Once again, research plays a huge role into your business development. Be in constant conversation with your target audience, ask them about the struggles they face and determine how your offering can solve the problems. Find out what value means to the ideal client you want for your business. Is it:
Time
Quality of product/service
Knowledge
Incentives
Quantity
Savings
Presentation
When you know the answer you can add it to your products and services.
2. Increase your knowledge and expertise.
Learning new skills and building on your knowledge is directly connected to improving the value of your services. Expert advice is highly rated by customers. It also helps with building trust and strengthening the relationship between your brand and clients. Providing free resources, a.k.a freebies is one of the most efficient ways to add value to your offering.
3. Pay attention to the words you use.
The right words make a huge difference. This is why hiring a professional copywriter is so important. By changing your copy alone you can increase the perceived value without actually changing anything about the products and services. Here are some examples:
"We offer cheap products that save you time and money." ---> "We offer you an absolute bargain - save both time and money!"
"Our more expensive package offers better quality." ---> "Our exclusive package offers the quality you need."
4. Speed up the delivery.
A great way to add value to your products and services is to shorten the time of delivery. People, in general, place a high importance on efficiency and time saving. If you can provide a fast service without compromising the quality or deliver goods faster than others, you have already added substantial value to what you offer.
5. Add more options and create new packages.
Consumers like having options to choose from. Expand your range and create packages that would suit different parts of your target audience. For example, at MBC we have put together 3 blog packages that offer different components and number of articles. The Standard Package is ideal for micro businesses or those who are just starting off and have low budget. The Premium Package suits small businesses that are already doing relatively well, but need to improve their SEO and encourage a conversation between the brand and its consumers. The Pro Package is targeted as SMEs that are already established, understand the importance of content marketing for business and want fast improvement of the SEO rankings. We also offer bespoke packages for larger organisations.
6. Improve the presentation.
Believe it or not, good packaging may speak higher value to your customers. It's all part of the consumer psychology we talked about in February. Have a consultation with a branding expert who may be able to tell you what little bits and pieces of your presentation to change and get a positive outcome.
What value are you looking for in any products and services you purchase?
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